South by Northeast · Consumer Data Engineering

Your SaaS has a roadmap.
Your business needs aren't on it.

We work with consumer brands whose marketing systems have become the constraint. When the data is not actionable, we make it actionable. When the platform will not do what the business needs, we build the thing that does. In weeks rather than months, and you own the code.

Snowflake  ·  Claude / Gemini  ·  dbt  ·  Azure / Google Cloud

24 hours
To working software you can click

Tell us what you need and we will build a working version of it. You click it. You tell us what is wrong with it.

4 weeks
Typical build, scoped to deployed

From scope to running in your environment. Most builds take about a month.

You own it
Your code, your database, no lock in

Not licensed, not rented. Nothing here forces another migration in three years.

What we do

Two reasons companies call us.

They are independent. Plenty of clients need one and not the other.

Consumer Data

Make the data actionable.

I have consumer data, but I cannot trust it, cannot get to it, or cannot get anything useful out of it.

  • Readiness assessment
  • Cleanup and consolidation
  • Pipelines and API layer
  • Fraud and anomaly detection
  • Automated reporting
  • Segmentation and cohorts
Bespoke Build

Build what the platform will not.

I am paying for a platform that still will not do what I need, and the vendor cannot help me.

  • Platform extension
  • Loyalty and promo mechanics
  • Internal tooling
  • Platform replacement
  • AI enablement

See it in practice

Your next step is a
30 minute scoping call.

Book a 30 minute call →

Who We Work With

Startups and enterprises.
Same problem. The off the shelf solution does not go far enough.

Engineering & Data Leaders

The data is there. Nobody can use it.

Consumer data sits across platforms that were never designed to agree, and some of it has migrated more than once. Marketing keeps asking for faster reporting, cleaner segments, and fraud flags. Your team does not have the headcount to build all of it.

  • Customer records duplicated across platforms that migrated more than once
  • Weekly numbers assembled by hand, and nobody trusts them
  • Redemption fraud found at quarter close, if at all
  • Segments that take days to pull instead of minutes

We make the data actionable, on a warehouse you own.

Marketing Leaders

Your platform does most of what you need. The rest is on next year’s roadmap.

You run loyalty, rewards, promotions, and CRM for a consumer brand. The business asks for a specific mechanic or a specific tool. The vendor has something close, and the real version needs professional services or a feature request.

  • Promo mechanics your platform cannot run, like streaks, punch cards, or sweepstakes
  • Customizations that only happen through professional services
  • Internal tools your team still runs in spreadsheets
  • A license for capability you could run in your own warehouse

We build what your platform will not, and you keep it when we are done.

What we hear

Three versions of the same problem.

Nobody trusts the weekly numbers

Reporting is assembled from platforms that were never designed to agree with each other. When two numbers conflict, no one can say which is right, so the meeting turns into a debate about the data instead of a decision.

Redemption fraud surfaces weeks late

Duplicate accounts, abused promotions, and suspicious redemption patterns get caught at quarter close, if they get caught at all. By then the margin is already gone.

The platform kind of does it

The business asks for something specific. The vendor says it has something close, shoehorns it in, and puts the real version on a roadmap for next year. You pay the license either way.

Recent work

One consumer brand.
Three problems.

01
Fraud caught 3× faster

92% accuracy flagging suspicious redemption patterns. Previously found at quarter close, if at all. Now surfacing in real time.

02
Weekly reporting cut by 60%

Eight hours a week back for each analyst. Reports that arrive on time, every week, without anyone assembling them manually.

03
CDP license retired

The capability now runs on a warehouse they own outright. No license, and no migration next time.

We also found their top 500 customers in days, from data spread across platforms that had migrated more than once. Reference available on request.

How we start

We show up with the software,
not the deck.

Buying software takes four to six weeks and five meetings. We skip that. Tell us what you need and we will build a working version of it, usually inside 24 hours, as a fixed price Prototype Sprint. You click it. You tell us what is wrong with it. If it is not right, you have lost a day instead of a quarter, and you keep what we built.

How we work

Small first.
Then bigger, if it is working.

A conversation

Thirty minutes. We find out what is broken and whether we are the right people for it. If we are not, we will say so.

A paid first step

A readiness assessment, a prototype, or a working session with your engineers. Small, fixed price, and it produces something you keep whether or not you hire us again.

The build

Fixed price, scoped from what the first step found. Deployed into your infrastructure. We do not host it and we do not hold it.

Keep it running

Monitoring and anomaly detection so problems surface when they happen rather than at quarter close. Monthly, and optional.

Fit

Who we are right for.

A good fit when
  • You run a loyalty, rewards, rebate, or promotional program
  • You have a customer data platform or warehouse in place
  • Something specific is broken, and you can name it
  • You want the thing built, not a year long strategy document
Not a fit when
  • You need a consumer facing website or app built
  • You need us to administer a promotion, rules, drawings, or prize liability
  • You need us to host it
  • You need us to inherit and repair a legacy codebase
  • The engagement requires SOC 2 or ISO attestation

What it costs

Engagements start at $7,500.

Every engagement begins with a fixed price first step so you know exactly what you are buying before we talk about anything bigger.

Entry · Consumer Data
Data Readiness Assessment

We audit your consumer data: sources, quality, and gaps. You get a written report on what it can support today and what needs fixing before it can support more.

from $7,500 / fixed · 1 to 2 weeks
Entry · Bespoke Build
Prototype Sprint

A working version of the thing you need, built in 24 to 48 hours. Scoped before we start. Yours to keep, deploy, or hand to your own engineers whether or not we continue.

from $7,500 / fixed · 24 to 48 hours
Entry · AI Enablement
AI Enablement Session

A working session with your engineering team on directed coding: how we build fast and how your team can too.

from $7,500 / fixed · set hours
Full builds
$25,000 and up

Scoped from the first step. Fixed price, defined deliverables, deployed to your infrastructure.

Ongoing monitoring
Monthly retainer

Anomaly detection and data quality monitoring. Optional, and priced separately from any build.

Below $7,500 we will tell you it is too small for us to do properly, and say so early.

Terms of the work

You own it.
All of it.

The code is yours

Not licensed, not rented. Fire us and hire anyone who knows an API.

The data stays yours

Deployed into your infrastructure and your cloud. We do not host.

No markup

You pay hosting and usage directly, at cost. We do not mark it up.

No lock in

Nothing here forces another migration in three years.

Capabilities

What we build.
Seven capabilities. Most clients start with one.

01 · Consumer Data
Data Readiness Assessment

What your data supports today, and what it does not

02 · Consumer Data
Fraud and Anomaly Detection

Redemption abuse and suspicious pattern flagging

03 · Consumer Data
Automated Reporting

Weekly summaries in plain English, no dashboard

04 · Bespoke Build
Loyalty and Promo Mechanics

Punch cards, streaks, sweepstakes engines

05 · Bespoke Build
Platform Extension

The capability your vendor only approximates

06 · Bespoke Build
Platform Replacement

Rebuilt on your warehouse. License retires

07 · Either track
AI Enablement

Hands on with your engineers. We build nothing

Methodology

Why four weeks and not four months.

We specify before we generate. Every function is defined first, then written, which is the opposite of how most teams use AI to code. It means the output is predictable, the cost is predictable, and the thing we hand you is maintainable by whoever you hire next.

We call it directed coding. It is also why we can put working software in front of you the day after we talk.

Specify

Every function defined before a line is written

Generate

AI assisted build against the specification

Verify

Reviewed by senior engineers, not shipped blind

Deploy

Into your infrastructure. We do not host

Who does the work

Senior people,
and not many of them.

No bench, no layered account team, no junior staff learning on your budget. The people you meet are the people who build it.

Colin Haley
Founder and Chief Executive
Courtney Nudelman
Chief Operating Officer
Mike Cao
Chief Technology Officer

Supported by a delivery team covering technical program management, API and platform engineering, business intelligence, and applied AI.

Get in touch

Tell us what
is broken.

Thirty minutes. No demo, no platform pitch. Bring the thing your platform will not do, or the number nobody trusts. We will tell you whether it is a week of work or a quarter, what it would cost, and whether we are the right people for it.

Book a 30 minute call

  • Bring the thing your platform will not do
  • We will scope it on the call. No prep needed
  • You leave with a timeline and a number
Book a 30 minute call →

Prefer email?  hello@sxne.io